Focus, focus, focus.

Ressources are always limited. But for young companies they are especially scarce so strategy not only means what to do, but especially what not to do.

It is rare, that the initial plan is the one which leads to success. Along the way into the market new oportunities present themselves and sometimes appear more attractive than the original target. However bevore changing the whole strategy to often it is important to plan from the beginning some space to explore these new options.